This is a great thing for Amazon, they are needing more developer support for their App Store or maybe some big announcement is coming, but on the other side this is terrible/a complete failure for Microsoft.
I have a Windows Phone sitting on my desk, along side with an iPhone an iPad and some other Android phones/tablet. I love the Metro interface and the experience it gaves, you can easily get to your information without having to do much, but WP7 isn’t going very well on the phone market, mainly because of the lack of apps, which is why I always bring my iPhone with me when I want get out with my HTC Titan.
I tried to develop some apps for Windows Phone on my Mac running Windows inside a VM, which was a terrible experience because Visual Studio was slow as hell, but the first problem I had was the lack of simple tutorials to know how to integrate C# and Silverlight for beginners, things like how to retrieve and parse a RSS feed and then populate a list with the info.
Microsoft needs to get the attention of developers fast. RIM is at least trying and they maybe get a good amount of developers to develop apps for their platform too.
I’ve selected a great comment by Jordz95 at The Verge’s article:
Knowing what Steve Ballmer is like, he’ll probably just blow up and shout “That F****ng Amazon” like that time a certain employee moved to Google and went crazy at them…
Apart from that this is not good for Microsoft since they already lack having a lot of developers to back the WP7 platform (which don’t get me wrong is an amazing OS, but once again lacks having lots of Apps). So therefore Microsoft is going to have to speed up the competition before Amazon ‘snatches’ their small market-share in the Smartphone and Tablet Industry away from them.