RIM is Doing it Right

Finally someone got it right! RIM is the first company that understood that there is no way you can be successful without having 4 things (and implemented all of those):

  • A good, stable and professional OS that fills the needs from teenagers to business people.
  • Beautiful interface that is everywhere and is extremely easy for developers to use on their apps.
  • Developer support/excitement.
  • Carrier support.

Impressions from The BlackBerry 10 Jam

I just got back from the BlackBerry 10 Jam São Paulo and what I saw there was just awesome! I’ve been developing for BlackBerry since I got my Torch 9800 (just for fun) in March of this year and as soon as I started developing for it I saw that RIM was really committed to developers. They provide all the tools, SDKs, frameworks and support for you to create the most awesome apps.

They saw that if you don’t have a developer community that is excited about the future they just can’t continue with their business since after Apple introduced the App Store consumers got addicted to apps and if a platform doesn’t have the apps the need/want they just go to another one. Everyone at The Jam was extremely excited about BlackBerry 10 and how innovative it will be.

I talked to some people there, from business mans that were there only to see the next step from Rim, to developers from other platforms that were thinking about migrating to BlackBerry. The business people were really excited about the new UI/UX of BB10 and how great it will be for multitasking. The developers were really excited too about the UI/UX, but a lot more about how easy it was to develop gorgeous apps for it.

One interesting quote that I got there was from a awesome Android/iOS developer that said: “I submitted a FREE app to Google Play. It made a good success there, but in about a month there was a exact clone of my app being sold on Google Play and other app stores for Android.” He was there because he loved how RIM really cared about developers (which is not true for Apple and Google).

The Dev Alpha

Another thing that RIM did right.

I was one of the lucky developers that was able to get a Dev Alpha (What is the Dev Alpha?). The idea behind distributing prototypes for developers is just amazing. I’m the kind of developer that hates emulators and only develop using real hardware. That’s why the Dev Alpha was a must for me, so I could start developing for BB10.

This is really a awesome idea that we don’t see very often: OEMs distributing prototypes for developers so they can start building their apps to make sure that when the platform is really for commercial release there will be a great selection of apps available on day one.

Monetization

One of the most awesome talks from the BlackBerry 10 Jam, in my opinion, was about monetization of apps in the App World and how it’s proven (by those analytics and research companies) that BlackBerry developers make more money than the average Android/iOS developer.

I totally agree with this because everyone knows that the piracy rates on Android are absurd and the fact that for some strange reason the average Android user doesn’t like to spend money on apps (even if it’s just 99 cents). On the iOS side piracy is a bit of a concern too, but less than on Android.

When we compare to BlackBerry piracy isn’t a big concern since RIM is very well-known for having the best security on their products, also as they showed on the conference the average BlackBerry user loves to download apps and think it is ok to pay for apps that are good and fit their needs.

Conclusion

RIM is really making their path into the future and will definitely survive this phase and get the 3rd place on the mobile market, since I really can’t see Windows Phone going forward with all these bad decisions from Microsoft, how they can’t get outside developers into their platform, and how they are having problems with OEMs to get onboard. (poor Nokia, no updates for you…)

The First Impression is The Only One That Matters

So this week while I was travelling to New York I bought a BlackBerry PlayBook because of the importance they were giving to developers. The problem is that the first thing I noticed was that the device had a lot of stability problems. Apps were constantly crashing and even the 2.0 version OS had lots of bugs and was very slow some times (for no reason).

All that wasn’t disturbing me a lot. What pissed me off a lot was the boot problems. I had to restore to factory defaults 3 times in 2 days because of OS corruption. Some times, even with the battery fully charged, I tried to turn it on and it was displaying the battery drained alert.

After 3 days with it the OS doesn’t wanted to start anymore, it was stuck on the boot screen forever. I tried rebooting, letting it a time off to calm down and restore to factory defaults (the desktop software wasn’t recognizing it so it was impossible to do something). Nothing worked.

In the 4th day with it I took it back to the store and exchanged it for a ASUS Eee Pad Slider. The PlayBook was my first BlackBerry device, and the last. The first impression is all that matters. They had their time with me and they ruined my opinion. I was really hoping that they could be back as a great tech company, but now I know why they are on this bad situation.

This article was written on the Eee Pad Slider inside an airplane.